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Changelog

Follow new updates and improvements to Publica.la.

More visibility for your publications

We improved SEO so your content stands out in search engines and social media.

Organic traffic is key to every store’s growth. That’s why we continue strengthening the platform to help improve visibility in search results and expand reach over time — SEO takes consistency, but every step matters.

Over the past weeks, we implemented key updates to optimize how your publications appear on the web and across networks:

  • Titles and descriptions: now generated more accurately and tailored for each page type.

  • Main URLs (Canonical URLs): we added tags that help search engines identify each page correctly.

  • Images and social tags: you can now customize the image shown when sharing your site on social media.

  • Legal pages: improved structure for easier reading and better display in search results.

💡 Result: greater visibility, better presentation, and stronger positioning for all your catalogs and publications.

➡️ Learn more about how to boost your site’s SEO

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More control over your email notifications

Choose which transactional emails are sent from Publica.la and which ones you manage externally.

Administrators can now enable or disable individual email notifications—such as registration emails, purchase confirmations, or shipping updates—directly from the dashboard.

This update lets you integrate external platforms (like Braze, Customer.io, or custom systems) without duplicating notifications, making it easier to manage automated communications.

Access from:

Dashboard → Settings → Notifications

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SEO Improvements Thanks to Performance Optimization

In the world of eCommerce, speed is everything. We have taken a step further in our mission to improve the platform's performance. Recently, we shared how this impacted the overall site load. Today, we are thrilled to announce that we have further optimized the product pages' speed, making them up to 40% faster.

Why is this improvement important?

  1. Better User Experience: A faster loading page offers a smooth navigation, which increases sales possibilities.

  2. Search Engine Ranking: Google and other search engines reward sites with high speed and stability with better rankings. With this improvement, your store will not only attract more visitors but also gain visibility and organic traffic.

How to improve even more?

We are pleased to offer you not only technical improvements but also advice on how to make the most of these optimizations. Do you want to know more about SEO and how to improve your store's ranking? Contact us, and our team will guide you.

Stay tuned for more updates that will continue to bring you closer to success in each of your online ventures.

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Earlier updates