TL;DR: You can now create coupons that apply a discount only to the first N billing cycles of a subscription (1, 2, 3… as many as you need). This enables more flexible promos without affecting the lifetime value.

What’s changing?

Until now, discounts applied to the entire lifetime of the subscription.
From today, you can target only the initial cycles. Design launch offers, extended trials with incentives, or seasonal campaigns without “giving away” margin for the whole relationship.

How it works

• When creating a coupon, choose:

  • Number of cycles the discount applies to (1, 2, 3, or any number you define).

• The discount is applied to those first cycles, then the subscription continues at the regular price.

Why it matters

• Smarter promos: boost conversions without compromising LTV (Customer Lifetime Value).

• Full flexibility: tune the initial push by season, channel, or audience.

• Better campaign performance: reduce friction turning trials into active subscriptions.

Examples

• “Back to school”: 50% OFF on the first 2 cycles.

• Launch: 30% OFF on the first 3 cycles for the first 500 subscribers.

• Win-back: discount on the first cycle to recover abandoned carts.

Availability

• Already available under Coupons.

Tell us what you think 💬

This feature was built from customer feedback—thank you! Share how you’ll use it or what you’d like next (coupon performance reports, segment limits, etc.).